The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

Next up is Jamal Benmiloud, chief creative officer at EARN Studios.

What area of marketing do you specialise in?

Brand strategy & communications.

How long have you been with the company?

Three years.

How long have you been in marketing?

20 years.

Why do you do what you do?

At Red Bull and Monster Energy we developed a better form of marketing that we now share with our amazing clients, such as, Castrol, EE, Lucozade, Pepsi Co, and First Direct.

Which marketing platform do you use the most (and it can't be your own!)?

Instagram is my favourite.

If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?

Youtube, because I can still enjoy long form content.

What is your favourite thing about marketing?

My favourite thing about marketing is that it’s about great people having great ideas that get people talking about your brand.

Is content still king?

Brand platforms are king, of which content is an aspect and output of.

In a sentence, what's your presentation about?

How to build a brand worth being talked about with case studies from Red Bull, Monster Energy, Xiaomi, Lego, Castrol and EE.

You can find Jamal's presentation on building a brand worth talking about in the Content Theatre at 11am at Integrated Live on 17 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine