The amazing thing about Integrated Live is that there really are so many amazing people giving the best advice out there in the marketing world. Even as someone working on the event, I spend my days in the run-up looking at which presentations I really want to see. I can't imagine what it's like for you!

That's why we're spending the next few weeks doing quickfire interviews with as many of the speakers as we can to give you a little insight into who they are, what they do and what they're going to be talking about at Integrated Live.

Next up is Claire Trévien, head of content marketing at Passle.

What area of marketing do you specialise in?

Content marketing and social media marketing.

How long have you been with the company?

Nearly two years.

How long have you been in marketing?

Officially this is my first marketing job. The bulk of my previous experience comes from my other life as a poet needing to promote various projects I created. My previous career was in academic research and publishing.

Why do you do what you do?

Because it holds my interest.

Which marketing platform do you use the most (and it can't be your own!)?

Probably Twitter, both personally and professionally.

If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?

Again, I'd probably pick Twitter!

What is your favourite thing about marketing?

There is a lot of room for creativity and playfulness.

Is content still king?

Ha, well as a believer in democracy I don't believe that content is an unelected leader irrespective of its qualities. Content that provides value or entertainment to its audience can indeed rise to prominence, but it doesn't exist in a vaccuum.

In a sentence, what's your presentation about?

I will be sharing 5 content marketing trends that are no longer effective this year - and suggesting better alternatives.

You can find Claire's presentation on content trends that no longer work in the Content Theatre at 11am at Integrated Live on 16 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

Originally posted on Digital Marketing Magazine