By Max Clarke

HTC, a global leader in mobile innovation and design, today announced it is making a strategic investment in London-based Saffron Digital, a global leader in digital multimedia delivery.

“Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimised content in the future will be a key asset as content becomes more and more complex and localised, “
said Peter Chou, CEO of HTC Corporation. “We are excited to be working with Saffron to increase our global service delivery capabilities and expertise.”

Saffron Digital has experienced a phenomenally successful year with its innovative technology integrated into products and services in Europe by HTC, LG, Paramount Digital Entertainment, Sony Ericsson, T-Mobile and Nokia, among others, and in the US by Samsung. It has entered into partnerships with industry-leading companies such as Microsoft, and Widevine, to ensure that customers are given the best possible video experience across a range of devices.

HTC’s investment increases our global expansion capabilities and provides us with an opportunity to expand into new markets like Asia and new sectors like games and music delivery,” says Shashi Fernando, CEO of Saffron Digital. “We have grown Saffron Digital into one of the best and most exciting digital service providers in the world and this enables us to take digital content delivery to a new level for our customers around the world.”

Saffron Digital will continue to provide its cutting edge media and content services to its third party partners, which include device manufacturers, network operators and content providers in 26 countries. The company’s headquarters will remain in London and Los Angeles while its management team will continue unchanged.