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White label software - a product or service produced by one company which other organisations can purchase and rebrand - can add value to a company. As less time is invested in development or production from scratch, companies can concentrate on optimising the software. This also keeps costs down as white labels are a fraction of the cost of bespoke. As well as saving a company time and money, white label software will increase brand awareness and boost sales margins.

Development time

Less time is wasted on development as white label offers a fully-integrated, ready-made package deal. There is no need to waste precious time (and therefore money) on research and development, as branding can be added quickly and effectively to the existing software.

The pre-packaged solution allows software services to be available immediately, so companies won’t need to shop around. Although the design will not be specific to every organisations’ requirements, white label costs a significant amount less than custom software, plus companies can choose a package which they feel would suit the needs of the business. Plus, new software features, which may not have considered previously, can add another element to a business.

Reduced risks

And, it is proven to work. A software development company would not risk selling an inefficient package with their brand linked to the product. The software has been tried and tested not only by the product developers, but a number of businesses who have also invested in the product. Therefore, a company can assess the software before purchase by looking at current working examples.

Any issues will be redirected to the developers. This support network will allow a business to pass on the problem, so that they can concentrate on company competencies whilst the issue is being rectified. The cost of integration of social elements, mobile compatibility and browser updates will also be reduced considerably as this too is part of the white label package.

Brand awareness

The software adds value to a business by boosting its identity. By placing the organisations’ name strategically in the public eye, brand visibility is enhanced. As more customers become aware of the brand, and the business’ service is increasingly utilised, a loyal client base can be formed.

Reinforcing a brand with a reliable white label software service can add real value to a company, especially when the customers optimise the software, making the most of its features. Agreements with the software provider tend to be realistic and fairly flexible which also helps solidify customer loyalty.

“White-labelling software is effectively taking existing software, built for a specific business or segment, and adding the necessary features to allow it to be configured and branded for use in other companies or segments, where is becomes off-the-shelf – or packaged – software. If you have commissioned a software company like DCSL Software to build a software product for your company or organisation to operate with, you could recoup your investment by licensing it to other organisations or market segments that operate in the same way. It’s always worth considering whether you could turn your business-specific software into a licensable product, sold to your own clients on a subscription basis.” Said Nick Thompson, managing director at DCSL Software Ltd.

White label software will give customers added value, the quality products available produced by talented developers. The expert work provides clients with an excellent service and helps cement a company’s reputation.

However, there are some limitations. As a business evolves, so does its software requirements. The white label supplier may not innovate the product in use in line with company development, making the software outdated which may cause issues with integration. There is also the lack of control over the program as it is not run in-house or specifically for your company.

By Hannah Richards, Amplified Business Content