David Poole, managing director sales, UK South at FedEx Express, provides advice and top tips for businesses to thrive during the festive season.
The annual spending frenzy in the run-up to Christmas has always had retailers marking their calendars in advance – but the rise of e-commerce has transformed the seasonal marketplace and created previously unthinkable new business opportunities for SMEs.
With e-commerce events in the pre-Christmas shopping surge such as Black Friday hitting £1bn in 2015 – and overall online spending over the festive season rising 12% year-on-year to £24bn – proper planning and organisation is paramount to success. As such, FedEx has compiled some top tips to keep your business one step ahead of the seasonal surge and thriving over the Christmas period.
- Plan in advance
- Prioritise customer service
- Stand out from the crowd
- Offer special festive deals
- Focus on key goals