(Image source: which is a good summary if you don’t want to read the full book)

In conclusion, the Bullseye framework reminds me a lot of the adage “do a little and learn a lot”; honing down on the three strategies that will drive your business growth is critical when there are limited resources (time, money and skills) to hit your objectives.

I would like to thank Kevin Gibbons, co-founder and CEO at BlueGlass for helping me write this article.

Mike Lander, Director and co-founder of www.ensoul.co.uk , business consultant and writer