By Ian Newall, Open Course Manager, Huthwaite International

In this short series I will be looking at some of the commonly used dirty tricks in negotiation. My purpose is not to encourage the use of dirty tricks; they have a habit of souring relationships and haunting you through the implementation of an agreement. I would rather help you recognise them when they are used against you and give some pointers for dealing with them.

No 3 Memos of agreement — plus…

It's taken time and energy to get here. The sales process was long and arduous and the negotiation bruising. Now, finally, you have an agreement. Both sides are smiling and shaking hands, relieved and elated now that the deal is struck.

In this spirit of camaraderie the other side offers to draft the agreement for signature at the next meeting. Of course, you agree.

Days pass, then an email arrives. You open the attachment and your heart sinks. This isn't what you agreed! Did they misunderstand? Did you misunderstand? Did they do this deliberately?

Whether they are mistakes or misunderstandings you now have to go through the acrimony and embarrassment of correcting them.

Any skilled mediator will tell you that it is best to write up and sign an agreement while the disputing parties are in the room. It isn't a job you put off until tomorrow.

Skilled negotiators know this too. That is why they will strive for clarity in the negotiation by checking throughout that both sides are on the same wavelength.

"Are you saying that you will finish the project by April?"

"When you say £50 a unit, does that include delivery?"

Skilled negotiators also summarise frequently, keeping the negotiation focussed and ensuring common understanding.

In this way what has been agreed should be abundantly clear when it comes to writing up the agreement.

And remember the words of Jim Morrison: "No one here gets out alive". Well, at least not until the agreement is signed!

Find out more about Huthwaite Negotiation Skills training solutions www.huthwaite.co.uk

Huthwaite International


We’re sales training experts who can help you improve the sales performance of your business. For over 30 years we’ve been helping businesses across the world transform their sales performance; delivering long-term, tangible results through our behavioural change methodologies. Find out more at: www.huthwaite.co.uk

Join us on