Today, Britain is lucky to enjoy an envious reputation abroad with the demand for British products continually rising. Food and drink is a main driver of this with British produce now being enjoyed in over 150 countries worldwide and 2,500 companies successfully selling home-grown food overseas. This is something to be celebrated and something that more businesses should take note of. British brands should take advantage of their heritage and capitalise on opportunities overseas.
With my business, promoting the provenance of our produce is key to our international presence. That being said we’ve learnt along the way that there’s no ‘one size fits all’ approach when it comes to promoting these products overseas. As a result we’ve put together some top tips for promoting home-grown produce both in the UK and internationally.
- Emphasise heritage
- Consider branding
- Define your wider strategy
Promoting your products in the right way can take time, but it’s worthwhile and can open up countless opportunities. British brands are desired globally and so tapping into this can help better position your product in new markets. With heritage and provenance proving more and more important to the conscious shopper, leaning on British roots will really help your business grow. Don’t miss this trick.
By Martin Hamilton, founder and managing director at Mash Direct