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Video conferencing is a flexible, cost-effective tool that can help your business reduce costs and boost sales, without compromising on the quality of service that you provide. Business travel can be expensive and time-consuming, and the general trend has only seen prices continue to rise.

Video conferencing, however, can lead to instant savings.

New and existing clients can connect with executives at the drop of a hat, wherever they are in the world, attending international meetings without leaving the office. This cuts expenses and can lead to improved green credentials, as your company’s carbon footprint is dramatically reduced.

Develop relationships, boost sales

Whether you’re interviewing a potential employee, wooing a client or delivering a killer sales pitch, reading and responding to the facial expressions, gestures and body language of your audience is vital to getting your message across.

Face-to-face interaction can help build trust and credibility with your audience, and video conferencing is the next best thing to actually being in the room. High definition, split-screen software enables you to remain on-screen throughout your presentation, even while showing pre-prepared slides.

When face-to-face meetings are too costly, time-consuming or simply not feasible, video conferencing can help you connect in ways that simply aren’t possible via email or a phone call.

Keep in touch

If you employ a remote workforce or have staff that regularly work away from the office, video conferencing can help you stay in touch.

Employees can participate in important meetings with nothing more than an internet connection and a suitable device, such as a laptop or tablet. Bring Your Own Devices (BYOD) has become an increasingly popular business model, allowing staff to work via their preferred technology, and this process also leads to reduced expenditure, negating the need to invest in hardware.

Additionally, in emergency situations video technology can help you organise your workforce more effectively, with senior staff and decision makers able to communicate quickly and react to emerging events efficiently Secure access via the Cloud also means that critical business information is protected.

Increased productivity

Research from Polycom suggests that 94% of businesses that adopt video conferencing report increased productivity as the number one benefit, with 88% saying it speeds up decision making.

Having clearly defined start and finish times with attendees connecting from multiple locations helps to ensure that all parties remain focused on discussing the matters in hand, and efficiency improves as a result. Again, removing the burden of travel also frees up time to actually get on with work rather than sitting in traffic jams.

The latest audiovisual technology enables you to instantaneously connect with people the world over. You can use video conferencing to attend one meeting in Hong Kong, and then deliver a pitch to New York just minutes later. So, with clients to gain and deals to close, is it time for your business to get visual?

To learn more about our video conferencing solutions, please click here.

By Quentin Birchall, Director of Viewpoint AV