By Daniel Hunter

More than half (57%) of British shoppers chose to brave the high street for the bulk of their January sales shopping, rather than online, according to new research.

Clothing, furniture and technology were amongst the top purchases, with the average overall spend coming in at £295. The average shopper spend 30% more on technology purchases this year than last year, climbing to an average of £138.

A new study from said that only 24% of those surveyed shopped online, 11% who had an even split and 8% who had not done any sale shopping.

Respondents were able to select all answers they felt were applicable, which yielded the below top 5 most popular items bought on the high street during the January sales:

1) Clothing — 54%

2) Furniture — 48%

3) Technology and Gadgets — 35%

4) Homeware — 32%

5) Children’s toys — 18%

The majority (32%) stated that they enjoyed the experience of high street shopping, while 27% stated they didn’t want to wait for delivery and 21% revealed that they wanted to see the products in person. A further 9% state that they enjoyed the chance to haggle face-to-face for extra discounts in-store.

Matthew Wood of, said: “These results show that people have been less inclined to wait by their laptops, computers and tablets to get the best bargains in January.FIFA 15 Crédits The high street certainly made a massive comeback in 2015 and many of our retailers, such as New Look, Jack Wills, Burton Menswear and Joules, have seen an increase on in-store redemptions.

“Amongst other things, this January was far less volatile weather-wise, so perhaps this has tempted the British bargain hunters out on to the high street. One thing is for sure, although the January sales are supposed to be over, we’re finding that there are still thousands of amazing deals available to help the nation through the typically frugal February.”

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