By Daniel Hunter
Greggs has told shareholders that it expects profits to beat expectations after the performance of its new menu.
The bakery chain said sales we up 4.5% in 2014, peaking at 6% in the final quarter of the year.
Roger Whiteside, Greggs chief executive, said: “This has been a year in which we have made good progress with our strategic plans and seen a welcome improvement in financial performance. We remain clear on our priorities and are confident that we can make further progress in the year ahead.”
Greggs shares were up 6% following the news.
The bakers introduced a new menu after disappointing sales in 2013. It included freshly made sandwiches with lower calories, sugar and salt in an attempt to compete with other chains like Pret a Manger. It also revamped its coffee, leading to enticing breakfast deals. Greggs also introduced new products like soup, steak and cheese rolls.
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