By Daniel Hunter

UK Trade & Investment’s GREAT Festival of Creativity is to land in Shanghai next week.

The Festival, a unique partnership between government and private sector, aims to create opportunities for UK companies (big and small) to grow by breaking into China — one of the world’s fastest growing markets.

The GREAT Festival of Creativity, part of the Government’s GREAT Britain campaign, is to act as a major catalyst for encouraging trade, investment and commercial partnerships between the UK and China’s creative industries, led by HRH the Duke of Cambridge.

Britain’s creative industries generate £71bn a year for the UK economy and have been pivotal in driving the UK’s economic growth and influence business, from across the spectrum, to use creativity as competitive advantage.

At the three-day Festival next week, industry heavyweights from across design, architecture, entertainment, innovation, luxury, fashion, healthcare and education will share valuable insights from their diverse careers on an international stage:

From architecture and design, internationally renowned architect Thomas Heatherwick CBE, interior designer Tom Dixon and PM Business Ambassador Kelly Hoppen MBE

Attending from the world of film: Framestore (creators of Gravity and the recently released Paddington), Pinewood Studios, Aardman Animations (creators of Shaun the Sheep) and David Heyman (producer of Gravity, Paddington and the Harry Potter series)

And self-starter, home-grown brands such as Brompton Bicycle Ltd. and The Cambridge Satchel Company will share their stories on the products which have led to impressive international growth

These are just a snapshot of those taking part. Leaders from fashion, luxury, technology, healthcare and education will also have a place at the Festival, in addition to exceptional business figures from China, such as Jack Ma of Alibaba and Wang Jianlin of Dalian Wanda who will be sharing insights into their own international success.