By Jonathan Davies

Google has launched its new logo for its core services as it continues to shift its focus towards mobile devices.

Ditching the 'serif' style of the previous logo we were all so familiar with, Google said it made the change because more and more people are using its services on mobile devices, rather than desktop computers.

In a blog post, the search engine giant said the new logo works much better on a range of devices and screen sizes.

Google also revealed two others logos it would use in certain areas. The first is four dots coloured in the famous blue, red, yellow and green, and the second is a multi-coloured capital "G".

The company said the new logos don't "simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo".