Image Credit: Deposit Photos, flexible working reduces stress Image Credit: Deposit Photos

Recent years have seen enormous technological and social changes. These changes have forced some companies to adapt in order to attract and sustain much needed talent. Unfortunately, despite this, a lot more still needs to be done to ensure flexibility and inclusivity is addressed in every workplace and integrated into the culture of the companies. Yuliana Topazly of BuddyWith explains why.

It’s what employees want

Recent research conducted by Smarter Working Hub shows that 67 per cent of employees wish they were offered flexible working, 56 per cent of commuters feel stressed or flustered at least once a month, 70 per cent of workers feel that offering flexible working makes a job more attractive to them and over half of people believe managers need to adapt their skills to manage a remote workforce. (See Smarter Working Hub)

Recruitment and retention

According to Wasp Barcode’s annual State of Small Business Report, 50 per cent of small businesses say hiring new employees is the top challenge they face. It’s the number one challenge for businesses with fewer than 499 employees, which is much more than traditionally-mentioned challenges, such as increasing profits and cashflow.

The biggest benefit to businesses is that flexible working practices will help to recruit and retain experienced staff. Offering flexible hours widens the talent pool. Flexible practices also increase commitment and loyalty of staff members.

The parent ‘pool’

‘Parents’ represent a great pool of talent but are ignored by many businesses. According to The Guardian: 40 per cent of managers avoid hiring younger women to get around the issue and costs of maternity leave: ‘The cost of maternity leave is too high and women 'aren't as good at their jobs' when they return’; according to a survey of 500 managers.

The tendency to overlook this segment can lead to discrimination, including the notion that a woman returning from a maternity break is not fully committed to work and/or cannot keep up with workloads. With the ‘Pregnancy and Maternity Discrimination’ Act in place, this has partly helped parents in work but has also somewhat contributed to the avoidance of employing this workforce pool.

It works for businesses as well as employees

Flexible working is a way of working that is tailored to suit the employee's needs, without compromising productivity, and is an alternative to traditional set working hours. It could include working from home, flexible start and finish times, job sharing and many other options. Businesses should not view it as a challenge but rather an opportunity. According to the recent report by Breathing Space, it is likely to be the main way of working for more than 70 per cent of employers by 2020. Every business needs to develop flexible working practices and understand how it can benefit their business and support their employees. It is about developing modern working practices to fit the needs of the 21st century employees.

A Taskforce report highlights the benefits of flexible working for businesses, families, older workers, carers and a growing population who want a better balance between work and home life and, in the current business climate, there is an even stronger case for adapting flexible working practices.

The evidence

According to the Taskforce report, businesses using remote working are:

  • Seeing falling absenteeism and higher retention, which leads to a reduction in costs.
  • 65 per cent of employers said flexible working practices had a positive effect on recruitment and retention thus saving on recruitment, induction and training costs.
  • Businesses also reported increased productivity and greater loyalty amongst staff.
  • 70 per cent of employers noted some or significant improvement in employee relations.
Customer benefits

According to the Flexible Working Guide, flexible working practices increase flexibility for customers. In our increasingly global environment, with rising customer expectations of service levels and access to products, offering flexible working may well mean that you can adapt more effectively to your customers’ needs.

The options:

Unfortunately, a lot of businesses think it is just about part-time work and flexible hours. It is actually a lot more than that and can include:

  • Working from home
  • Job Sharing
  • Shift Work
  • Flexi-time
  • Compressed Working Hours
  • Annual Hours
  • Career Breaks
Companies offering flexible working opportunities to all employees, irrespective of legal obligations, find that their employee engagement and satisfaction ratings are higher and they have a good reputation for balancing business and employee needs.

It is time for businesses to realise the benefits of flexible working and look at introducing these practices in order to support growth and attract and retain the talent they need.


Yuliana Topazly is founder of – a supportive community of parents and experts who are there to help each other, offer advice, and share experiences. See: