By David White, Managing Director, Weboptimiser

Have you heard the latest Facebook News? Facebook Wants To Trademark the word Face...

In the online world of openness and sharing, and in particular the greatest exponent of social media, Facebook is planning to trademark law to stop people trading online with the word 'face'.

This action is designed to forcibly close down the use of face in the naming of online sites and services used to exchange messages.

The US Patent and Trademark Office has sent a Notice of Allowance which means that they have agreed to grant the Face trademark to Facebook.

On the surface it seems bizarre that it should be possible to trademark such a common word, the USPTO, the body that counts has granted its approval, and that is everything that Facebook wanted.

I think I might apply for Web, as in weboptimiser, perhaps apple may apply for App, Microsoft for Micro, although dated, Wind for Windows may be more appropriate.

I would love to hear the words that you might like to err, protect, please use the comments box below, or if you prefer you can 'like' or subscribe so that you will be the first to know of the next edition of my views on the Internet News.

Watch a video of David White talking about the latest Facebook News.

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