By Daniel Hunter

To mark the start of Export Week leading export finance experts are urging companies to attend an event focused on finance options — from cashflow to credit insurance - to help firms successfully trade overseas to boost long-term profits.

Denise Rowley, the Export Finance Adviser for London, is one the key experts speaking at the event on Monday 13 May which will kick off UK Trade & Investment’s (UKTI) Export Week (13-17 May). This is a series of events across the Capital promoting opportunities in high-growth markets such as Brazil, China, India, Russia and beyond.

The master class event - Finance options when entering high growth markets - is being held at 60 Cannon Street, EC4N 6NP with still a few places left. Led by industry professionals this practical event will give insights and be full of tips to help delegates avoid risk and learn how to access finance to increase their competitiveness.

Denise, who brings more than 25 years of experience to this role, having worked in the credit insurance industry in the capital is already giving London firms one-to-one support on how to best access finance and insurance for trading overseas. As a regional UK Export Finance advisor, the UK’s export credit agency, she is based with the team at UKTI London, therefore her role strengthens the range of free advice and practical support that companies can already access.

“Finding the right kind of financial help can be a challenge. My role is to help remove some of the barriers around finding appropriate insurance cover or finance for exports, particularly for smaller firms," Denise said.

“As well as giving an independent view on how to access finance, most of my time is being spent raising awareness of the government support available to exporters, by speaking at events such as this Masterclass, which will be great way to start off Export Week.

“All the speakers want to demystify these topics and help delegates access the finance and support that is available to them”

Other speakers at the event will include Eric Ding, Senior International Manager, HSBC and Chris Hardy of Bibby Financial Services and Andrea Walker, Export Finance Adviser for the South East region. Topics to be covered include international banking services, UK Government financial support to banks, invoice discounting and alternative sources of finance for overseas trade.

Top tips

Denise's top five tips when it comes to company finance and overseas sales
Prepare an export business plan (in conjunction with UKTI):

- Use your accountant on the financial aspects if needed as this can give additional credibility to your plan, particularly if seeking export finance for the first time;

- Really understand your buyer and their market: Do as much research as possible using all sources including UKTI International Trade Adviser;

- Understand cashflow differences for different markets;

- Consider credit insurance: This guarantees payment in the event of a buyer not wanting to/being able to pay and also the sovereign risks of that country;

- Always try to negotiate the most secure method of payment for your goods or services.