By Claire West

Eurogamer Expo today (Thursday) announced a partnership with Virgin Media, seeing the brands collaborating to bring exclusive offers and experiences to their combined customer base.

The partnership includes headline sponsorship of Eurogamer Expo 2012, as well as a year-long presence across the Eurogamer network of sites.

Held from 27th-30th September 2012 at London’s Earls Court, Eurogamer Expo 2012 is the number one video games show in the UK, and will be bigger and better than ever this year, with an estimated 50,000 gamers attending the massive four-day showcase of the latest games. Virgin Media will be powering Eurogamer Expo 2012, by bringing the UK’s fastest broadband to the show and showcasing it through an exciting new brand experience for gamers.

As part of Virgin Media’s ‘Tickles’ customer reward programme, Virgin Media customers will receive unbeatable discounts on tickets, plus VIP early-access to the show and the chance to play some exclusive new games before anyone else.

“The Eurogamer Expo is a landmark, annual event for UK gamers, who want sneak previews of brand new games and be able to experience the best that technology can deliver," Luke Southern, Head of Sponsorship and Partnerships at Virgin Media, said.

"Virgin Media’s superfast broadband makes that happen. As the UK’s fastest broadband provider we offer the best speeds for downloading games, which makes our partnership with Eurogamer Expo, a perfect one.”

Rupert Loman, Managing Director of Eurogamer, said: “We’re delighted to have Virgin Media on board for this year’s show. This partnership underlines how far the show has come and is ever more relevant with the industry moving increasingly towards digital, and Virgin Media’s superfast broadband has long been a favourite with bandwidth-hungry gamers.”

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