Nobody wants to write killer content only to find out that the readers are clocking out after the first couple of lines. The human eye is lazy and if your content isn’t split up into nice, easy sections with big fonts and nice images then it will soon get bored and your viewer will leave the webpage. Emma Hull explains more.

  1. Embrace the line break
Nobody wants to read a massive chunk of information, which is why keeping to one key point per paragraph is essential for a reader to stay on the page. People tend to skim read over big paragraphs, equating to the user getting bored and leaving your site a lot quicker. Try and stick to 2-4 sentences per paragraph.
  1. Short sentences
Let your readers come up to breathe! Text on a screen is a lot harder to read than in a book, which is why keeping sentences short and snappy is key. Each sentence should be a different thought or key point.
  1. Use images
Use images as a break from the text. If your blog shows an image, it gives your user a chance to catch up with everything they’ve just read and grasp a visual understanding of what’s going on. Plus, it means you won’t have to use long, extended sentences to describe something, you can simply say “see the image below”.
  1. Infographics help
Too many statistics can make the piece look number-heavy which may be another way of saying ‘time to exit’. Infographics make a large chunk of numbers and data look more readable with the excessive use of larger texts, colours and images. Keep this in mind if you have a post coming out that involves a lot of heavy information!
  1. Use BIU
People read bold, underlined and italic words in different ways, making these words stand out more than the average piece of text. Underlines often suggest hyperlinks which may look spammy at a first glance, but it would be fine using them on titles and subtitles.
  1. Choose an easy font
The aim of the game is to make your post as easy to read as possible. Don’t choose a font such as Curlz as your readers won’t be able to read it with ease. Most websites opt for fonts such as Arial or Calibri. Also make it big enough to read, no smaller than an 11, and ensure that there is enough space between each line to make it readable.
  1. Use subheadings
Subheadings, also known as mini-headlines or H2s, allows your mammoth piece of text to be split into sections. This allows the reader to get a basic understanding of what they’re about to read about before going into it in more depth. For example, you knew what this paragraph was going to discuss just from the subheading.
  1. Avoid jargon
While you may think that using big, clever words make you sound like you know your stuff, sometimes, it can be a little off-putting. Beware, those that are new to the subject you’re talking about may not know what you’re talking about and may click the back button to find a simplified version of your page.

Emma Hull, is the Outreach Executive at Liberty Marketing.