By Claire West

DSG international plc, soon to become Dixons Retail & one of Europe’s leading specialist electrical retailers, reported today that total group sales were up 3% in sterling.

Their UK operations gained market share, benefiting in the main from strong sales of TVs in the lead up to the World Cup and exclusivity of the iPad.

John Browett, Group Chief Executive, commented:

“This is an encouraging start to the year, especially given the challenging market conditions. Our UK businesses performed particularly well, most notably with customers responding to our strong World Cup promotion and the excellent product ranges on offer. The store transformation programme is making rapid progress and continues to improve the shopping trip for customers. Our international businesses have also performed well against competitors in varied market conditions.

We remain cautious about the economic outlook but we will continue to deliver on our Renewal and Transformation plan to make the business Better, Easier and Cheaper to run and deliver an unbeatable combination of Value, Choice and Service for customers.”