By Max Clarke

Deborah Meaden, of Dragon’s Den fame, is said to have been inspired by her latest trip to Cambodia where the multi-millionaire entrepreneur has visited a microlending scheme run by CARE.

CARE took Deborah, their newly-appointed ambassador, to see how individuals in Cambodia are using loans provided to them by individuals in the UK through new micro-lending website Lendwithcare allows people to lend as little as £15 to entrepreneurs in poor communities around the world, enabling them to start or expand their small businesses, feed their families and educate their children.

Deborah met a range of entrepreneurs from poor communities, including a female farmer who used her loan to diversify her crops and rent essential farming tools, which increased her annual income. Another bought bamboo cases in order to sell a sweet rice snack from her stall. One was a seamstress who used her loan to buy three sewing machines, to train girlsfrom her village for a small fee.
“I believe that providing the opportunity and framework for people to help themselves is the only sustainable way forward,” said Deborah on her return to the UK. “And I saw this very clearly on my trip to Cambodia. The people there are willing to work to repair their lives; they just need even the smallest of leg-ups to get them started.”

Unlike business models Deborah is used to seeing, the seamstress’ new venture was not all about the profit. Deborah said, “She decided to earn less money for herself, but involve more people in the village, simply because she treasures her community. In the UK I think that would be a very rare decision indeed…as entrepreneurs go, I found her to be pretty inspirational.”

Despite her Dragons’ Den persona, Deborah firmly believes profit can’t always be measured in cash terms. She said, “When I arrived I was expecting to sit, slightly Dragons’ Den style, and ask the typical questions: What do you buy it for, what do you sell it for, what are your margins? I began to realise very quickly that these are entrepreneurs in the raw; they’re not looking to become millionaires, they’re just looking to be able to live and be able to feed their family. They want to make enough money to keep themselves and their family safe. Once I understood this point, I realised that their output wasn’t just cash.”

Deborah explained why she is happy to support “I really liked the idea of lendwithcare…I love this idea of putting together people who have money, and want to see what their money is doing, with people who need their money….I think that’s a magical combination. You get your money back, and that’s good because it means the project has been successful. But really, I think the success can be measured by the change it’s left behind.”