By Nick James
‘The fastest growing companies and marketing superstars are digital marketing powerhouses but the majority of businesses are playing catch-up’ according to Ray Clark from www.digitalmarketingshow.co.uk .
In consumer marketing the Rogers adoption curve identifies five different consumer types; Innovators, Early Adopters, Early Majority, Late Majority and Laggards.
Combined the Innovators and Early Adopters traditionally represent just 16% of a market; the big numbers come with the Early Majority and the Late Majority (as the names suggest).
Although this is not perfectly replicated in a business-to-business market place it is certainly true that businesses of all sizes are waking up to the fact that they want to avoid the ‘digital graveyard’ where even big brands such as; Comet, Jessops and HMV are buried.
Clark goes on to say that: “Although we have crossed the ‘adoption gap’ we are certainly still in the early majority phase and this means that marketers are faced with new challenges to understand developments that can allow them to harness digital into their marketing strategy.”
“That’s why we've created The Digital Marketing Show, we’ve lined up a tech-savvy group of speakers who want to pass on their knowledge, experience and tips to businesses and marketers who want to succeed in a digital world.”
Taking place at Excel in November the Digital Marketing Show businesses and brands will be able to learn from experts in the comprehensive seminar and conference theatres and then find suppliers under the same roof.
The Digital Marketing Show isn't just for the larger brands who are rethinking their digital strategies - just 33% of small to medium-sized companies have a digital presence at all and only 14% sell their products online.
In a recent interview with Fresh Business Thinking, Martha Lane Fox, founder of lastminute.com and the Government’s digital champion said: ‘businesses should think internet first’.
The Digital Marketing Show will be the place to go for marketers and business owners looking for information, ideas and advice as to where to focus their digital marketing energies.