By Nick James

If you want your company to thrive in today's digital world then you need to at least have a grasp of the basics.

We are living in a world where our customers are empowered by ‘search’ and therefore able to educate themselves about products and services without speaking to a salesperson.

• What can you do to ensure that your business gets found online?
• How can you know how much to spend on search engine marketing?

Digital Marketing is not just about ‘search’ though — your customers can now share their experiences and ask questions through social media communities such as; LinkedIn, Facebook and Twitter.

• How can you become part of the important conversations?
• Why should you bother with social media?

Most of us now have smartphones that have more than 100,000x the computing power of an Apollo mission — and we use them all the time, on the move, at home, at the office.

• Should your business have a mobile strategy?
• What does your website look like on a smartphone?
• What does ‘responsive’ mean in terms of web design?

Together with experts from; Google, LinkedIn, Facebook, top flight digital agencies, companies that have succeeded online, the cream of the UK’s digital talent — we have put together the

A one-stop shop for mainstream businesses that want to learn, understand and then put into action digital strategies that will work 24 hours a day.

With over 150 speaker sessions you can choose the topics that you want to understand and even master, you will come away with new ideas, contacts and more importantly a good understanding of how the digital world can help your business. is free to attend — it’s aimed at people like you who want to understand ‘digital’ and it’s running in London from 26-28th November.

Book your place today to make sure you can get in!

If you can’t make it send a colleague — this is too important to miss