By Anthony Wilkey

In a world where consumers are bombarded with marketing messages, it’s even more important to ensure you’re delivering the right messages, to the right people via the right channels.

New platforms that are ever emerging and co-ordinating across multiple channels can extend the reach of your digital marketing campaigns and in turn make them work collaboratively.

Increasingly, we’re seeing the offline world connecting to their customers through the online world. Online retailers like ASOS are seeing rising profits and the high street is looking for more ways to adopt digital strategies more effectively.

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