Conferences are a wonderful opportunity to step back, reflect and think about your business, your life and career. However conferences are expensive in terms of taking time out of our busy schedule and attending the conference. So we need to ensure we get the most from those conferences we attend.
I attend many conferences and seminars each year both as a speaker and as a delegate. When I speak at conferences to sales teams and leadership teams on sales, pricing and being a trusted adviser, I want my presentation to be fresh, engaging and most of all leading to a change in behaviour, attitude or thinking.
Some conferences I attend as a delegate leave me fired up and prepared to do some things differently in my business. Others leave me cold with classic mistakes being made by some speakers and conference organisers.
Here are some of the mistakes I see being made by speakers and conference organisers which reduce the benefit the audience receive.
- The complete works of Shakespeare in 48 minutes
- Err, Umm, Err
- Powerpoint mortality rates soar
Poor lighting or inadequate power in the projector can ruin even good slides. Ideally don’t use slides, speak from the heart to really engage your audience.
- Same old, same old
Audiences are more savvy, and more sophisticated than ever. They can see brilliant presentations and speeches on TED so the ‘expectation bar’ has been raised considerably.
By Chris Merrington, author of “Why do smart people make such stupid mistakes?”