By Claire West

More than 400 potential investors from 50 countries will be meeting British science and technology organisations at Technology World in partnership with UK NanoForum (London ExCeL, December 7-8) — to generate an expected £118 million of business transactions.

As the largest delegation ever hosted by UK Trade & Investment (UKTI), representatives from leading international brands are looking to generate investment, collaboration, research and business development with UK science and technology organisations during the two-day event. For British companies, the event enables them to develop global business contacts without having to leave the country.

Key decision makers from international organisations — including BP, Nokia, IBM, Vodafone, BAE Systems, Fujitsu, Procter & Gamble, Ericsson and Microsoft — will be meeting delegates through networking, events and one-to-one business meetings.

David Sharp, sector specialist in science and innovation at UKTI, said: “Organisations from the UK will be able to network with an unrivalled global audience at Technology World in partnership with UK NanoForum. Senior representatives from locations such as China, India and the Middle East are all looking for new business opportunities in the UK — and rather than clocking up the airmiles, this is the perfect way to meet a range of global contacts in just one venue during two days.”

In addition, UKTI anticipates that some 3,000 one-to-one meetings will take place at the venue — equating to about 175 meetings every hour. The 2,000 delegates attending can take advantage of the event’s unique One2One business partnering service to pre-book meetings with companies in advance.

The UK is the most attractive country for investment in Europe, as highlighted by the European Attractiveness Survey 2010, and provides a springboard to other parts of the continent. “The fact that the UKTI’s biggest ever delegation is attending Technology World in partnership with UK NanoForum demonstrates that the UK is a global leader in innovation, business opportunities and R&D,” Sharp added. “This is the perfect opportunity for UK companies to meet potential business partners or investors from overseas. As a result, this event has become a highlight in the calendar for technology companies across the globe.”

Technology World in partnership with UK NanoForum 2010 comprises three themes — energy & environment, digital media and nanotechnology — and features exhibits such as the Bloodhound Project, Geneco's 'Bio-Bug' car and large research facilities such as CERN. The event also includes an exhibition, Business Innovation Awards, a conference featuring more than 60 speakers and a workshop programme. It has grown substantially since last year — when Technology World ’09 and UK NanoForum ’09 were separate events. More than 75% of last year’s exhibitors are expected to win new business as a result of attending last year.