From boosting staff morale to improving productivity, corporate team-building activities are the key to increasing the efficiency of your business.Louise Richardson explains more.

What makes team-building exercises so effective? It’s all to do with their effect on company culture — which involves the environment, values and goals of a business and its staff. If your company was a human, its company culture would be its personality. Businesses like Google and Twitter lead the way in building happy, positive company cultures that attract and retain a high-performing workforce — but how do you engender a successful company culture that will benefit staff and profits?

Why wouldn’t all employers get on board with team-building activities for the workplace? With an average of 1,900 monthly searches in the UK for the term ‘team-building exercises’, team-building exercises are clearly important for many business owners. Read on to discover why corporate excursions for your staff can help take your company to the next level…

Encouraging communication

The one thing that can truly harm your business is lack of communication. Poor communicative skills among staff creates an inhibited company culture with disconnected employees, so encouraging clear, concise and confident discussions between members of staff are key.

Why not opt for an interactive, interesting team-building activity, like skiing lessons or going on a treasure hunt? Choosing something fun, original and challenging will help your staff engage with the task at hand and you’ll have a greater chance of everyone pulling together to get the job done — a process that will then be adopted in the office.

Selecting team-building activities out of the office with a collective goal also helps to incite communication, as suddenly, office politics are redundant. Help break down those barriers further by choosing an activity where teams must follow instructions and swap ideas to help bolster creative thinking in the workplace and help individuals learn each other’s strengths and weaknesses.

One objective of team-building activities is to help members of staff that don’t find it as easy to socialise and chat with others. Once those barriers of communication have been removed, your staff will feel more confident approaching each other for help and guidance on work-related matters, which will encourage a more open and fluid company culture.

Keeping staff

Have you also considered that team-building days out might help retain staff? Assuming that the advantages stated above come to fruition, your workplace will be a more productive, happy, sociable, communicative, and trusting place to spend a weekday. This positive company culture should decrease the number of staff choosing to resign and keep talent within your company.

In fact, the idea that improving company culture can boost your staff retention rate is also supported by studies. Research conducted by Columbia University suggests that company culture, assisted by positive initiatives such as exciting team days out, can help lower the amount of people exiting your company. The research showed that the chance of job turnover at a business with a positive company culture is only 13.9%, while the likelihood of a high job turnover rate in places with poor company cultures is 48.4 per cent.

It’s never a good sign for a company to have a high employee turnover rate. This reduces the credibility of your company to prospective employees and increases how many resources you must invest into frequently training new staff. Consequently, you lose experience, money, time, and the best chance of attracting a wide network of new, quality talent. So, it’s a good move to devote a small portion of company time to constructive, team-building corporate events in order to start improving your employee turnover rate.

Improving morale

Showing your staff that their happiness matters to you is a great way to improve morale in the workplace. According to the Department of Economics and the University of Warwick, happy employees are up to 20% more productive than other workers. Since staff morale is intricately linked to happiness, you should implement initiatives, like team-building activities, companywide to ensure that your staff feel positive when they walk into work.

Arranging a fun corporate day out gives your staff something different to look forward to apart from the same old day at work. Many expert psychologists have conducted experiments showing that anticipation is a key stage of cheerfulness. According to Action for Happiness, an organisation that helps people take practical steps to create a happier society, feeling good about the future is important for our happiness and motivation. If you want to encourage your staff to be ambitious, perhaps it’s worth beginning by taking action and finding the time to book a fun, group activity that you think they’d enjoy.

Boosting productivity rates

Productivity relies on interactivity and communication — the weaker these two factors are, the poorer your company’s productivity rate will be, which influences your profit margin. According to Gallup, a research-based consulting company, employees who are engaged are around 17 per cent more productive and show a 41 per cent reduction in absenteeism. What’s more, highly engaged companies are reported by Gallup to be approximately 21 per cent more profitable than those that aren’t.

Organising corporate team-building activities — especially a task that involves creating something — can also help to boost creativity, which your employees can then adopt at work. Plus, working together outside of the office will help highlight personal strengths and weaknesses among staff, which will give management a greater idea of the type of training and development courses that could improve performance.

Creating a chance to get to know each other

The workplace is packed with people that have conflicting personalities and different interests. Therefore, it’s critical that you find a way to bring your staff together — and holding a regular corporate day out could be the simplest plan.

Trust is also essential to workplace efficiency and productivity — and this can also be improved with interactive, team-building exercises. If you choose a team-building activity that depends on teamwork, communication and group planning, you will improve the level of trust your staff have in each other and with you. This increased sense of familiarity builds a greater personal connection, which means your staff will feel more comfortable discussing work problems — and potential solutions.

Senior lecturer at MIT Sloan School of Management, Jim Dougherty, claims that: “Managers will never learn the truth about their company unless they have their employees’ trust.”

Why wait around? Search online for excellent team-building activities today and boost profits, productivity and processes at your workplace.

Louise Richardson has been a copywriter at digital marketing agency, Mediaworks, since September 2017. After graduating with a degree in Media Production from University of Sunderland, Louise completed a post-graduate course in Magazine Journalism at PMA Media Training in London before becoming a freelance writer, where she wrote articles for multiple industries. Prior to her position at Mediaworks, Louise was a content writer at travel agency, Hays Travel, and digital marketing agency, Visualsoft.