By Jonathan Davies
Chelsea Football Club has signed a five-year shirt sponsorship deal worth £200 million with Japanese tyre manufacturer Yokohama.
Worth £40m-a-year, it is the club's largest ever deal and is the second biggest in English football, beaten only by Manchester United's £53m-a-year deal with Chevrolet.
It towers above Chelsea's £18m-a-year deal with Samsung which was last renewed in 2012 and expires at the end of this season.
Yokohama will sponsor Chelsea's kits from next season.
"Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success," Chelsea chairman Bruce Buck said on the club's website.
Mr Nagumo, Chairman and CEO of The Yokohama Rubber Company Ltd, said: "This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge worldwide audience thanks to Chelsea’s ever-growing popularity. We see our partnership with Chelsea as an integral part of our global expansion plans as we enter Phase IV of our Grand Design 100 plan. We look forward to launching our iconic new Chelsea Yokohama shirt this summer."
Last season Chelsea was the most watched team in English football, with 31,000 broadcast hours worldwide. And it is now considered to be one of the most recognised sporting brands in the world with an estimated 500 million fans.