By Marcus Leach
Chelsea Football Club have revealed that they will announce the naming rights sponsor for their Stamford Bridge stadium in the new year.
Originally the club had hoped to move to a new venue, although that move was blocked when they failed to buy back the land on which their current stadium is built.
"We have outgrown our stadium," Chief executive Ron Gourlay said.
"We hope to make an announcement on naming rights in the next six to eight months. It would make a big step as we have to drive up the revenues."
The plans to rename the stadium were first announced in 2009, when it was decided that 'Stamford Bridge' should remain in the title.
Stamford Bridge currently holds 42,449 fans which drops to 38,000 on Champions League nights because of Uefa restrictions.
"We need a 60-65,000 stadium. We have the eighth biggest stadium in England and the 61st biggest in Europe," Gourlay said.
"But when you look at the activity of stadiums planned for next few years, we will fall out of the top 75 which can only be restrictive to the football club. We have corporate hospitality that is second to none and 30,000 season ticket holders.
"In the meantime we continue on our conversations to see if there is any way at all to extend Stamford Bridge."
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