By Claire West

A new branded merchandise solution for Channel Marketing companies and Vendors is being launched at the TFM&A Show.

Channel Merchandise will be exhibiting for the first time at the TFM&A show on 28th and 29th February 2012 in Earls Court.

Channel Merchandise is the new brand identity for a powerful merchandise and technology service which the company has been offering to EMEA Channel Marketing Professionals for some time. This targeted approach to promotional merchandise offers outstanding levels of control and intelligence across the channel partners’ promotional marketing spend.

Working closely with a host of vendors, Channel Merchandise helps manage the supply and application of value added, high impact branded merchandise to their channel partners’ marketing campaigns.

The service not only aids planning and management of promotional products within channel marketing campaigns, but provides distributors and resellers valuable use of leftover marketing and business development funds.

Integration is a key benefit; the central web portal can be incorporated within an existing platform, allowing controls and reporting to be managed securely and seamlessly. The software also offers multi-currency and multi-lingual options.

The team at Channel Merchandise operates as an extension to a vendors’ marketing department, often standing side by side with them at partner marketing events, and advising them on product selection, branding options and logistics.

Miles Lovegrove, Director of Channel Merchandise said “Promotional products deliver such good value for the channel partners BDF spend, but it really needs managing from a vendors’ perspective. We’ll be demonstrating live at the TFM&A show how we ensure a vendors brand is enhanced and protected, and how economies of scale can deliver genuine value”.

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