By Daniel Hunter
Greetings cards retailer Card Factory is considering a bid for its upmarket rival Paperchase, according to reports.
Paperchase was recently put up for sale by its private equity owners Primary Capital, which has owned the retailer since 2010.
A deal would cost Card Factory in the region of £150m.
It is thought Card Factory is keen on being able to manufacture its own cards.
Paperchase reported sales of £28.4m in the five weeks to 27 January, a 6.5% rise on last year.
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