By Jonathan Davies

Cambridge-based Innovia Technology has been chosen to create the world's first 'green super-highway' in the US.

The Mission Zero Corridor Project in West Georgia has appointed Innovia Technology to help create the 'travel corridor' and repurpose infrastructure to generate social, environmental and economic value.

Innovia will help to evaluate some of the 'smart' technologies proposed for the 'smart highway', such as algae biodiesel gas stations; smart solar-powered roads; moon-cycle adjusting lights; wildlife bridges; driverless cars; electric-car charging lanes and cultural greenways.

Alastair MacGregor, CEO of Innovia Technology, said: “Worldwide the highway infrastructure is continuously maintained, rebuilt and expanded at considerable economic and environmental cost. The Mission Zero Corridor Project is proposing an alternative future where highways have a positive impact on our communities. It’s very exciting to be involved in making this vision a reality.”

The Mission Zero project was started by Ray C Anderson, the late founder of US firm Interface Inc., after he wanted eliminate the company's carbon footprint whilst maintaining productivity and profit. He idea was sparked in 1994 with the aim of eliminating "any negative impacts the company may have on the environment by 2020".