By Jonathan Davies
BuzzFeed is planning to launch an IPO (Initial Public Offering), company CEO Jonah Peretti announced on Wednesday.
The popular humorous listicle website has long been tipped by market experts to float shares on a stock market.
“We’re very focused on building out internationally; we’re very focused on building out across multiple different platforms; we’re very focused on building out our video business,” Mr Peretti said as he announced the plans at a tech conference.
In April, BuzzFeed said its videos receives more than billion views a month, some of which is sponsored. BuzzFeed director Noam Chomsky has criticised the business model, which has sometimes seen sponsors and advertisers demand the removal of other content.
After its latest round of raising funding in August, BuzzFeed was valued at around $850 million.