The Caterpillar Doesn’t Know… It’s a Butterfly!!!!

By Robert Craven, MD of The Directors' Centre

The caterpillar doesn’t know…

The caterpillar doesn’t know that he/she will one day blossom into a beautiful butterfly.

Armed with this ignorance it simply goes about its merry way doing what caterpillars do: eating sleeping, shedding the occasional cocoon.

And then one day, and to its total surprise, it emerges as a beautiful butterfly.

If it knew that, one day, it would be a butterfly, would it behave differently?

Wouldn’t the ugly duckling have been less worried had he known that he was really just an early stage, start-up swan?

And the same may well be true of your business.

You think you are just an ugly duckling, blissfully aware of what you are about to become.

In fact, you become so used to your image in the mirror that you go to great ends to maintain yourself in your current mode.

Is your business just an ugly duckling, ignorant of what it could become? Or is it a swan or a butterfly in waiting?

To find out more about increasing sales and profits in your business, please visit our website www.directorscentre.com or contact me at rc@directorscentre.com 01225 851044

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