By Max Clarke
Fresh Business Thinking has selected some of the more significant or interesting items of business news from the past week.
Monday 30th: Identity fraud risk from compact browsers
Monday saw a plea from software specialists urging surfers to consider the risks of using ‘compact browsers’.
With the proliferation of tablet devices, miniature browsers have enjoyed a surge in populatiry. The danger, Lieberman Software advise, is that such browsers obscure the address bar, allowing surfers to be more easily directed to unknown or fraudulent websites.
Tuesday 31st: Social media gives companies a distinct advantage
The day’s most popular headline concerned the publication of research that again illustrated the benefits to the reputation and performance of businesses that engage effectively with social media.
Using a range of metrics to illustrate the specific benefits to business, the research- Re-envisioning customer value was commissioned by SAS.
Wednesday 1st: Branding triggers religious response in fans
Findings from the BBC’s Secrets of the Superbrands series revealed the disturbing extent to which fans connect with their favourite brands.
Images of Apple products were seen, using brain scans, to trigger the same emotional response in adherents of the brand that religious iconography does in the devout.
Thursday 2nd: Parks and nature contribute 'billions' to UK economy
News published by government environmental body, Defra, that evidenced the economic significance of the UK’s green spaces was published yesterday. The findings were variously welcomed and criticised by environmentalists, some of whom objected to the attempt to put a cash value on the priceless value of British nature.
Friday 3rd: Emerging markets to outpace G7 by 2050
The financial markets of the world’s 7 fastest growing economies- dubbed the ‘E7’- are expected to overtake the world’s 7 most dominant economies sooner than expected, in part due to the lasting blows to the credibility of the US and EU dealt by the recent financial crisis.