By Claire West

Brand Strategy Guru, the specialist branding firm founded by business author and adviser Simon Middleton, has appointed another senior consultant to its team.

Julian Campbell has extensive experience of advising clients from all sectors on business growth, marketing planning and organisational change, across the UK and recently in East Africa, where he worked with clients seeking to access UK and EU retail markets.

A former Head of Operations for Business Link for Norfolk, Campbell’s background also includes senior management roles within the arts and creative industries sector.

Simon Middleton said: "Julian joining the Brand Strategy Guru team is an important next step in establishing the firm's breadth of expertise right across the strategic branding picture. Julian is extremely intellectually robust but also very approachable and an expert and natural communicator. Julian joins marketing planning expert Andrew Davies, who joined the team last month."

Brand Strategy Guru offers strategic branding advice to corporates, SMEs, public and voluntary sector organisations, destinations. Recent clients include The Broads national park, British Airways, Aviva, and Britain's fastest-growing 'lifestyle nutrition' company All About Weight.

Julian Campbell is a Fellow of the Institute of Leadership and Management, a member of the Institute of Directors, the Chartered Institute of Marketing and the Institute of Business Consulting. He has an MBA from the University of East Anglia and is also an Associate Tutor at the University, teaching marketing and management consultancy at both undergraduate and postgraduate level.