Shoppers in the UK will be spending an impressive £1.96 billion on Black Friday this year, up 19% on last year and equating to a massive £2,313,760 per minute, according to new research from

Falling on Friday 25th November, Black Friday kicks off a four-day sales weekend for 14 million shoppers in Britain, with UK sales accounting for 60% of total Black Friday expenditure across Europe this year.

The research, part of RetailMeNot and the Centre for Retail Research, also reveals that Black Friday deals are no longer confined to high street shoppers, despite traditionally being hailed as an in-store savings day.

The report found 37% of Brits will be logging on from the comfort of their homes this year to avoid the crowds and bag the best bargains online.

Online spend for Black Friday this year is expected to reach a massive £1 billion, up 16 per cent from 2015 (£853m). In contrast, the majority of Brits (63 per cent) will still be shopping on the high street, but spending a lower total of £961m - suggesting that Brits prefer to make those big ticket purchases online versus in-store.

The report also highlights the continued rise in popularity for eCommerce amongst British consumers, this year a massive 59% of Black Friday’s online sales are set to be made via a mobile device, accounting for £591 million of the total spend on the day.

Claire Davenport, managing director at said: “The demand for Black Friday deals has gone through the roof in recent years, with savvy shoppers taking advantage of the opportunity to get a great deal on everything from toys to tech ahead of Christmas.

“Last year’s Black Friday was the biggest ever in the UK, British shoppers splurged a total of £1.65bn snapping-up bargains in the 24-hour period and we saw 397% more visitors to on the day itself compared to the average day in 2015.

“This year, whilst growth in spending is supposed to be slightly more modest compared to previous years (our research predicts a 19% year-on-year increase in spending for Black Friday) the date will be a key one for shoppers and retailers alike.”

Savvy Savers

The four-day shopping bonanza from Black Friday through to Cyber Monday was one of the biggest weekends of the year for discounts on in 2015.

Over the course of cyber weekend, the companies team added over 7,000 offers to the site, equating to an average of 100 new deals every hour. With purchases from department stores, women’s fashion outlets, health & beauty and electronics topping the list of popular Black Friday purchases made last year.

On Cyber Weekend 2015 members collectively saved a whopping £915,000, whilst the biggest saving made by a customer of the website in one transaction amounted to a hefty £788. This year, the website predicts its members could save a massive £388,000 on Black Friday alone, an increase from 8.5% in 2015.

Must haves for Black Friday 2016

A separate online survey by YouGov reveals that 22% of UK adults are feeling positive about the upcoming Black Friday sales, with over one third (36%) of those who feel positive about Black Friday revealing it will allow them to purchase items they wouldn’t ordinarily be able to afford.

Categories expected to do well this year include DVDs, computer games and books, followed by clothing, footwear and accessories ahead of the festive party season.

Almost three in ten (29%) of Brits shopping on Black Friday this year plan on getting a bigger ticket item on Black Friday such as a new TV, perhaps in preparation for home entertaining over the festive season, up from just 17% of Brits in 2015, and just over one in ten (13%) also plan on using the discount day to stock up on tipples ahead of Christmas.

Ms. Davenport added: “It is brilliant to see consumers making the most of the Cyber Weekend sales in the run up to Christmas and realising what incredible savings there are to be had – especially when you plan ahead and do your research!

“With 65% of UK retailers taking part in Black Friday last year, we anticipate that number to be even higher for 2016 which means even more savings to be passed onto shoppers, helping them stay on top of their finances over the festive season.”

The top ten items that Brits will shop for on Black Friday 2016

  1. Gifts for others (64%)
  2. DVDs, computer games and books (40%)
  3. Clothing, footwear or accessories (37%)
  4. Personal gadgets (29%)
  5. Home electronics (TVs, speakers etc.) (29%)
  6. Cosmetics or perfume (28%)
  7. Toys (22%)
  8. Homewares (e.g. crockery, furniture, furnishings, etc.) (22%)
  9. Alcoholic drinks (13%)
  10. Food (8%)