By Daniel Hunter
The UK’s first awards voted by the British public to find the nation’s best bank and financial products, has been launched by online review site SmartMoneyPeople.com.
The British Bank Awards are split into eight categories: best overall bank; most recommended bank; best customer service; best business banking; best current account; best value for money; best mortgage; and, best credit card.
To cast their vote, entrants simply need to visit www.britishbankawards.co.uk and write a personal review on a bank or financial product of their choosing.
Voters could also win £200 for their review and entries are open until 13th February 2015.
SmartMoneyPeople.com founder, Mike Fotis, said: “Consumer confidence in the financial services industry is still relatively low and in recent years has been seriously impacted by the credit crisis, instability in the housing market and PPI.
“Today’s consumer is savvy. They research before they buy and why should it be any different with their bank account or insurance policy? Their motivations behind buying have changed too — they’re no longer just concerned about price but credibility, exemplary customer service and trust too. That’s why we’ve launched the British Bank Awards — we hope by sharing people’s experiences, we can create an annual league of the best financial services organisations and products, driven purely by customer reviews. These awards aren’t about shaming banks, but we hope will be a positive initiative to reward those who are performing the best.”
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