It is important to have a strong online presence when it comes to your business. Creating a brand for your company can be done in many different ways but video is becoming a more and more popular method to release creative content to their audience. This can be an effective addition to a company’s branding strategy and can create engagement with a huge number of people.

A video marketing trend report carried out by Demand Metric in 2014 illustrated some interesting statistics to prove that video marketing is clearly on the rise and should be properly considered. 70% of B2B marketers are using video, and 82% of them consider their video initiatives a success. 63% of B2B marketers say that they are spending more on video. The report also showed that the top 3 objectives for video assets were:

  • brand awareness
  • lead generating
  • engagement
What is the purpose of video marketing?

Video is an excellent medium to engage with your audience for a number of reasons, whether you are a small business or a large corporation. Your audience already watches video; YouTube is the second largest search engine after Google and is bigger than Yahoo!, Ask and AOL combined.

Social media can play a huge role in marketing your brand; more video content is being uploaded to the likes of Facebook and Twitter due to a demand for easy-to-digest content. With the average American spending around 40 minutes a day on Facebook, it’s important that you tap into its potential.

The primary purpose of using video in your marketing strategy is to make the audience feel your brand and create a sense of involvement. It is more believable to watch a video than to read something, as people are more likely to connect with ‘real’ people showing off ‘real’ emotions.

What makes a successful video marketing strategy?

Each bit of content you put out adds to your brand and allows it to grow in some way. Whether the videos you create are intended for fun, or to inform and instruct, video can play a critical role in your branding.

Audience relevance

No matter how creative you plan to be with your videos when it comes to branding, you must remember your audience and ensure that your content is relevant to them. What are your audience interested in and what do they want to know? These are the sort of questions you should be considering when creating a video.

Evoke a reaction

A video marketing strategy that strikes a chord with your audience can be of huge value to your brand. Powerful and emotional videos are key if you are attempting this, and can even have the potential to go viral. Branding through videos such as the Dove adverts were hugely successful and resonated with their target audience perfectly.

Educate your audience

Sometimes the best videos, or most engaging, can be how-to videos. Providing a direct solution for your audience is in high demand; how often do you Google something to find out an answer? This can be a great way to keep your audience engaged and prove that you are an expert in your field, which could then be associated with your brand whenever it is seen by the public.

If you want to start growing your brand and use video as a new platform for creating and sharing content, Creative Spark can help to kick start your video campaign!

By Alex Chau, Marketing Manager, Creative Spark