By Thomas Eason

Ever researched a dishwasher online and wanted to buy it directly? How about a refrigerator? Well you can now, thanks to a partnership between Bosch Home Appliances and eCommerce solution provider, Shopatron. It is now possible to buy almost anything online, driven by the demands of savvy consumers who have grown more comfortable with online shopping and love the convenience it offers.

And Shopatron’s retail-integrated eCommerce model has been particularly successful in bringing new product groups online, from motorcycles to home appliances, because it integrates local retailers into the fulfillment process, allowing for local delivery or in-store pickup.

On the new Bosch home appliances website, shoppers can explore the full range of the company’s high performance, German-engineered appliances, including ranges, cooktops, hoods, dishwashers, refrigerators and washer/dryer combinations. Each product comes with extensive product imagery, detailed measurements and installation diagrams. It’s almost as good as seeing it in person, but without the traffic and parking issues. Upon completion of their purchase, shoppers’ orders are automatically routed to a local-area Bosch retailer who can offer custom installation and ongoing service.

“We want to offer our customers a variety of ways to purchase a new Bosch appliance–whether it’s a traditional, in-store experience, or from the comfort of their own homes,” said Lonna Dayhoff, Electronic Marketing Manager for Bosch home appliances. “As our customers look for the ability to purchase their products online, Shopatron was the natural choice for us because it is the only eCommerce solution that allows our online sales to be fulfilled by one of our local retail partners.”

“A combination of increased consumer demand and new delivery options, like in-store pickup and installation, have pushed manufacturers selling large items, such as home appliances and furniture, into eCommerce,” says Shopatron Founder and CEO Ed Stevens. “With a retail-integrated solution like Shopatron, consumers get the convenience of online shopping plus the option to purchase directly from the brand they trust, while still enjoying support and services from a local dealer.”

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