By Daniel Hunter

Research released by GMI (Global Market Insite, Inc.), a provider of technology-enabled solutions for global market research, reveals the idea of escaping from work on holiday remains a dream for many Brits, with a quarter of workers staying in touch with the office during their break.

Although over two thirds of respondents (70%) will sever their links with work while on holiday, one in four holiday-makers (26%) plan to check their work emails while away. 8% will call their office during a holiday, with twice as many men calling work as women (12% vs. 6%). A stoical 2% will participate in a conference call from their holiday and an identical number (2%) will manage a work project from their holiday destination.

With Britons making 57 million overseas trips every year, many are learning to avoid high international roaming charges. Almost two thirds (61%) of those surveyed will not use their mobile phone when abroad for the remainder of this year. Less than half of that figure (28%) said they definitely would use their mobile phone abroad. Of those, one in five (20%) plan to buy a local SIM card or an alternative SIM card to their British one in order to save money.

"It is becoming increasingly common for workers to call into the office from the beach, pool or ski-slope." Ralph Risk, Marketing Director EMEA, GMI commented. “With a quarter of employees reading work emails on holiday, it seems that people are having trouble leaving the office behind. Whether that’s because people can’t switch off or are worried about what might happen if they aren’t available, it may mean employees no longer find holidays such a good source of rejuvenation and relaxation.”

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