By Marcus Leach
According to research data released by Millward Brown Apple has surpassed rival technology giants Google as the world's most powerful brand.
The annual top 100 global brand power list, Brandz, shows Apple have moved up from third place in 2009 to outright leader in 2010 with an 84% increase in estimated value to $153 billion.
Apple's move up the list ended Google's four year stint at the top of the list, with social media sensation Facebook making its debut among the top 100.
There was bad news for BP though who dropped 30 places to 64th as the fallout from the Deepwater Horizon disaster saw their brand value drop 27% to $12 billion.
The success of Apple seems to be largely down to the success of their iPad tablet.
"It is really the iPad that has driven [Apple's growing brand value], although the iPhone has continued to do magnificently too, and the development of apps," said Peter Walshe, global director of the Brandz report.
Facebook, who have, in terms of the list, been held back in the past due to a lack of financial weight stormed into 35th place with a staggering 246% increase that saw their value listed as $19 billion.
"Facebook had a staggering year," said Walshe. "Time will tell if the financial part of the estimate is stable or not."
The most valuable UK brand was, once again, telecoms company Vodafone, which ranks 12th on the global list, with a value almost flat year-on-year at $43 billion.