By Claire West

Is your company's brand struggling to do the business? Yes, well you’re in luck. A specialist branding advice firm ‘Brand Strategy Guru’ has just launched its ‘999 Emergency Service’ for branding.

“When businesses notice that their brand is beginning to lose its sparkle it can take many months before consultants decide on a course of action and the damage to their products has already been done,” said Simon Middleton, who has recently re-branded The Broads national park, leukaemia charity Anthony Nolan and the Norfolk seaside resort of Hemsby.

“The idea behind ‘999 Brand Emergency’ is that we will use a decade's experience to strip away the unnecessary formality and get to the heart of a brand rescue quickly and effectively. We will provide our solutions within weeks, if not days,” said Mr Middleton, who is the author of the bestselling business guide ‘Build A Brand in 30 Days’.

‘999 Brand Emergency’ has already been snapped up by small firms and charities not in a position to engage in longer-term strategy projects.

Rebecca Chicot, founder of child-care brand babypac said of the service: “Spending a day with Simon Middleton and his Brand Emergency 999 consultation was the most cost-effective and enjoyable day we have had to date as a company.

“Simon managed to take us quickly and efficiently through the basics of what a brand is and how to make branding work for your company. Simon has so many creative ideas that we finished the day with a new brand name, new positioning line, basic design look, and radical packaging ideas."

Middleton, who has advised British Airways, Barclays, Aviva, Prêt A Manger and is a regular brand commentator on national media, thinks the appeal of the ‘999 Emergency Service’ is speed, approachability and its price point.

He explained: "So many people are fearful of marketing and branding jargon and mystery. But our 999 service is exciting, jargon-free, easy to understand and very participative. Entrepreneurs really enjoy finding solutions fast and creatively with our guidance and support."

Brand Strategy Guru is one of the best known independent specialist firms in the UK, with clients in sectors from tourism to telecommunications, and has clients as far afield as the USA and United Arab Emirates.

Marketing expert Andrew Davies recently joined the firm as a senior strategist, and further appointments are expected before the end of the year.

Rebecca Chicot of babypac added: “As soon as we came away we felt that we had finally hit the nail on the head with our branding. We are now able to progress to taking our products to market, confident that our branding and brand message were authentic, compelling and beautiful.”