By Thomas Eason
London, UK December 6th, 2011 — As part of its continued international growth, performance media platform Acquisio is building out its EMEA offering and operations. Laurent Boninfante has been appointed EMEA Managing Director to expand both the corporate infrastructure and services being led out of the UK.
Boninfante will be responsible for reinforcing the EMEA team and providing local product and service support to the existing client base as well as new clients. He will also set and execute Acquisio business development strategy across the EMEA region, develop key strategic relationships with various categories of partner and influence the Acquisio product roadmap based on understanding the needs of agencies in EMEA.
Prior to joining Acquisio, Boninfante led new business and strategic account acquisition for Kenshoo Europe and served at Head of Search for OMD Digital UK where he launched the OMD UK agencies Paid Search offering. Previous work also included Head of Account Management at 24/7 RealMedia UK and various digital projects as a consultant.
“When we decided to continue our European expansion, we thought one of our current senior managers would have to move to Europe to lead the office. Those plans changed when we met Laurent, who seems like he was custom made for Acquisio,” said Marc Poirier, co-founder and CMO of Acquisio. “Not only does he have years of experience running large search marketing teams for some of the world’s most important search agencies, but his personality, attitude and core values are directly in line with ours. With the EMEA area in his capable hands, we feel confident that our European customers will be well served and that we have the foundation necessary to continue our significant growth in the area.”
"Over the years, I have not seen a technology solution company that understands the needs of agencies as well as Acquisio does,” said Boninfante. “Its razor sharp focus on solving agencies’ pain points combined with the advanced campaign management offerings in Search, Social & Display provides a key differentiator in a market where major players want to be all things to all men. I am very excited to have joined such an innovative company.”
Acquisio’s activities in the UK and Europe to date have enabled the company to fully assess the business opportunity for its performance media platform in the region. Working closely with key clients such as iProspect, Rocketer and Netbooster/Guava has enabled the company to gain an invaluable understanding of the particular dynamics of digital marketing in key locations and this first-hand insight is now being utilised to further grow the business.
“The UK, and indeed the whole EMEA region, has particular needs and challenges that are very different to the North American market;” added Boninfante. “The fragmentation of the territory means there are many more local players, publishers and sources of data available. Adding to that all the cultural, language, industry and regulatory diversity that abounds, having ‘both feet’ in Europe is the best way for Acquisio to support and strengthen the efforts of each and every client.”
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