How you market your business can make or break it; and, for many start-ups, a lack of budget for marketing activity can feel like a barrier to success.
But, for smaller companies trying to compete with the bigger players, marketing doesn’t have to be about fancy – and often expensive – advertising campaigns.
Instead, offering customers an excellent experience when they engage with you on a day to day basis can work wonders for your reputation.
- Know the consumer
- Establish good consumer experience
- Keep your promises
- Engage with consumers
By Richard Elwell, vice president of solution architecture at Firstsource Solutions