By Marcus Leach

Sir Richard Branson's Virgin Media announced that it lost 36,000 customers in the three month period to the end of June 2011.

However, despite the high number of customers leaving Virgin did say that they had made more money from those customers remaining loyal.

According to the media company 90% of those customers who left were considered low-paying customers, using only a few of the many services offered.

The total number of cable subscribers now stands at 4.8 million, with the average spend per user rising by 3.2% to £47.35 a month.

Despite the drop in number of users, Virgin Media's revenues rose 2.2% to £986 million in the quarter.

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