By Marcus Leach

The 2012 Olympics could spell the end for streakers after officials looked to tweak the current laws to ensure a maximum £20,000 is dished out to any would be exhibitionists.

Under the new laws, an extension of the London Olympic Games and Paralympic Games Act 2006, any streaker advertising on their body will be hit hard in the pocket.

If Parliament approves the plan, ambush marketing at the games would become a magistrates' court offence.

The move follows a man streaking at the 2004 Olympics, Athens, with a brand across his chest.

"It is possible advertising on the body could lead to a fine of £20,000," a Culture Department spokesman said.

"It is about trying to stop potential ambush marketing.

"Sponsors pay a large amount of money to be the official sponsors of the games."

Join us on
Follow @freshbusiness