By Kristina Skindelytė and Raminta Lilaitė, founders of Blue Oceans PR
The outbreak of the Coronavirus pandemic is raising many uncertainties and questions about the way business will now be conducted around the world. In the face of this unusual situation, companies often do not know what to do and how to communicate with customers, partners, even their own employees.
It is obvious that the current quarantine situation cannot be compared to any previously announced pandemics or crises - this time, the world is shutting down completely. The situation is going to lead to hardly measurable consequences not only for individuals, but also for businesses. While people actively seek information and assurance from the government and trusted leaders, it is important for companies to demonstrate effective leadership within their own sphere of influence - through the right communication with employees, customers, partners and suppliers.
Here are some essential tips on how to communicate in the face of the COVID-19 pandemic, and not to take advantage of people's fears, but to provide useful information, to keep everyone calm and in line with the company’s values.
- Do not ignore the problem
- Plan internal communication
- Maintain contacts
- Continue communication with the press, offer help and expertise
- Share achievements
- Find the right strategy for your business
- Work with the right professionals
- Choose partnership
- Prepare external communication plan - think of existing and potential audiences
- Contribute to community