| Established in 2009

Charactercom logo

Character.com is the UK’s largest independent retailers of licensed products for children and adults. It produces an exclusive range of nightwear, clothing and accessories featuring the nations favourite characters from the worlds of TV, film and books and sells products ranging from Minnie Mouse to Minecraft and Peppa Pig to Star Wars.

92% GROWTH BETWEEN 2019 AND 2021



The major motivation for Stephen Hewitt in starting the business was looking for a way to combine his online marketing skills gained while being a marketing manager at a bank, alongside his wife (and business partner)’s love of children’s fashion. As with any new business the early years were tough and despite initial success, it took two years of hard work and determination to be able to develop enough knowledge of the market and economies of scale to develop a profitable range of products that were exclusive to Character.com.

Success Factor

The biggest factor in the firm’s success has been its great team of staff, all the way from the warehouse team fulfilling orders to the buying, customer service and marketing teams. Their hard work and dedication has made the desire to drive the business forward a reality. There has also been a focus on superb customer service and as an online business is only as good as its reputation, Character.com is extremely proud of its simple philosophy, delivering great products on time and offer a first-class no quibble return and exchange policy. The benefits of this can be seen in the 9.7 out of 10 rating from an independent review site. The firm also strives to make sure that in a competitive market, its range is some of the best designed, highest quality and value for money products that a customer can find.

The Future

In the last 12 months, Character.com have taken on investment from the Business Growth Fund with ambitious plans to continue growing the business, despite the tough economic environment. It will be launching more products in different categories and really investing in the Character.com brand to make it the destination for character clothing.