| Established in 2010

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Since 2010, Vita has been providing independent expert advice to the people of the UK; helping thousands to protect the things that matter most in life (such as their family, their business, their home and their income) by arranging Income Protection, Critical Illness Cover and Life Insurance solutions. Over a decade later, the business has arranged over £1 billion of cover for its customers with the top insurers in the country including Legal & General, Aviva, Zurich, AEGON, LV=, AIG Life plus many more.

105% GROWTH BETWEEN 2019 AND 2021

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Vita was started by two close friends, Barry Pappin and Paul Reed, who shared the same vision namely to be trusted as the fairest and most credible insurance brokerage, giving unrivalled advice from experts that genuinely care about getting the right solution for every client. Having come from a background in high street banking, secured lending and within the protection industry, their experience had been fairly ‘transactional’ and not necessarily client-centric and they started Vita with a very clear passion that the client would be at the heart of all they did.

Success Factor

In recent years, Vita has dedicated time and resources in forming key partnerships with trusted introducers such as Mortgage Advice Bureau and Principality Building Society, all of whom have entrusted the firm to provide expert advice to their clients for all things protection. Vita has invested in technology to help provide its team and partners with cutting edge resources to serve clients effectively. The founders firmly believe their people are the best of breed at what they do. A combination of training and development alongside the streamlining of systems and processes to help enhance their quality and output have all contributed to improving performance and customer outcomes.

The Future

Vita will continue to nurture new relationships within the financial services arena from banks, building societies and aggregator websites. It has looked to target new markets to extend its proposition and the next five years will become pivotal in extending the offering, not just in the protection space but also within general insurance. Its technology solutions are also expanding and Vita continue to explore ways to enable this and enhance its existing proposition.