| Established in 2007
Celtic Timber has developed from a ‘one-man-band’ business selling Railway Sleepers in Pembrokeshire to employing 24 full-time, skilled members of staff and specialising in several niche, timber-based products. Its most popular products include oak beams for above fireplaces, oak shelves, cladding and fencing, handmade homeware and firewood. It also converts ex-wine barrels and whisky barrels from vineyards and distilleries all over the world (such as Jim Beam, Jack Daniels and Glenfiddich) into tables, planters, ice baths, water butts, seats and much more by its talented carpentry team.
146% GROWTH BETWEEN 2019 AND 2021
Success Factor
Celtic Timber has continued to diversify its product range to ensure consistent growth, even after the increase in sales experienced during lockdowns. For example, one of the most popular products currently is ice baths made from used oak barrels. This was not something that was offered or really heard of in 2019. Now they have been featured on Channel 4’s lunchtime programme, featured in national newspaper articles and shared on social media by British Lions rugby players, Olympic rowers, and Love Island participants. Celtic Timber also launched its website in November 2021, increasing the ease of navigation and upselling different products.
The Future
Over the next five years, HSG aims to focus on building and developing relationships with current clients and keep an open discourse about areas of improvements. This will always ensure that the business is providing the best service possible. As a business, HSG wants to ensure that its service speaks for itself. Ensuring that current clients and contracts are all being delivered at the highest possible standard can lead to recommendations, testimonials, and referrals within the sector. Finally, HSG will acquire new contracts through sales, marketing, and tender opportunities, increasing its online presence on multiple social media platforms to help advertise the company and its services. Tender sites will also be closely monitored to look for new opportunities.
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